Winter boat show momentum continues with the return of the Discover Boating Chicago Boat Show, in partnership with Progressive Insurance, dropping anchor today at McCormick Place in the Windy City. The Discover Boating Atlanta Boat Show, in partnership with Progressive Insurance, cruises into the Georgia World Congress Center tomorrow and runs through Sunday. Both events are returning after a two-year hiatus ready to meet consumer demand with representation across boat brands and types, plus activities and educational opportunities to foster every boater's journey.

Discover Boating is testing new activations in both markets to take the experiential aspect to the next level and engage all attendees in the joys of the boat life. The new Discover Boating Beach Club in Chicago will feature live entertainment and activities, from notable chef and mixologist demos and samplings, to DJ sets, wakesurfing demos and test rides, beach games, paddle sports, and more. The new Discover Boating Lake Life Lounge in Atlanta will feature entertainment daily, including DJ sets and live performances from local country music star J. Harrison, plus a taste of the "lake life" all weekend long with local chef and mixologist demos and samplings.

The markets' news headlines are heating up this winter with talk of boating. Here's a snapshot of the Discover Boating Chicago and Atlanta show coverage, helping to spread awareness and drive traffic, with news crews expected today and throughout the weekend:

• Chicago Sun-Times, Chicago Boat Show Comes Back
• WLS-AM, Discover Boating Chicago Boat Show is Here to Cure Your Holiday Blues
• Northwest Indiana Times, Chicago Boat Show Returns to McCormick Place after Two-Year Hiatus
• Crenshaw & Clarkson, 92.9 The Game, The Atlanta Boat Show Returns After a Small Hiatus
• Lakeside News, Atlanta Boat Show is Back for 2023

Visit www.ChicagoBoatShow.com and www.AtlantaBoatShow.com to learn more and hop on board the 2024 events.