Northwest Sportshow Closes Out NMMA’s Winter Show Season
Date Posted: March 21, 2022
Source: NMMA

Wrapping up NMMA’s 2022 winter boat show season, the Progressive® Insurance Northwest Sportshow®, presented by Discover Boating®, ended its four-day run last Sunday with nearly 17,000 outdoor enthusiasts in attendance.

To help attendees connect with exhibitors and products beyond the show floor, the Northwest Sportshow Digital Show Guide debuted, featuring the boat search, show map, event schedules, an exhibitor directory and brand pages. To date, the Digital Show Guide has generated nearly 7,000 page views with average time spent within the boat search tool two minutes, indicating a strong consumer desire to connect with companies and shop online.

In addition, NMMA hosted the Minnesota Legislative Sportsmen’s Caucus Reception on opening night, offering the opportunity for industry stakeholders to meet with DNR officials, legislators and other key outdoor recreation parties.

Planning is underway for NMMA’s 2022 fall and 2023 winter show lineup under the Discover Boating brand umbrella. For more information and to exhibit next year, visit NorthwestSportshow.com.

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