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READERSHIP AND MEDIA INFO
Waterway Guide Readership Profile Waterway Guide is the oldest, best-known, and most respected cruising guide available. For more than 50 years, boaters have turned to the pages of Waterway Guide before making their cruising and buying decisions. Waterway Guide is the boater's choice for information on thousands of marinas, hundreds of restaurants and dozens of attractions along the way. - Reader's average age is 56
- Average household income is $269,989
- 98% own at least one boat; average number of boats owned is 2.7
- The average reader spends 71 days per year boating, and 46 nights per year in a marina
- 88.9% engage in day cruising
- 76.3% engage in overnight and weekend cruising
- 66.3% engage in extended cruising
- The average reader takes three cruises of more than 100 miles each per year, including one cruise of over 300 miles
- Readers have been boating an average of 29 years
- The average reader has been using Waterway Guide for 10 years
- 72.1% pass along their Waterway Guide to one or more friends
- They spend an average of $5,851 a year on equipment
- They spend an average of $7,501 a year on boating services
- Average value of primary boat is $374,334
- Average reader has previously owned 5.6 boats
- Readers eat at least one meal per day in restaurants while cruising; 40% spend more than $40 per person on those meals
- 96.7% own their primary home
- 37.7% own a vacation home, which they visit an average of nine times a year
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